Create a Holiday Marketing Plan
For many businesses, Christmas is the busiest time of the year. It can also be the most lucrative, especially if they have a large marketing budget and years of experience. For small businesses, the opposite can sometimes be true. You might instead worry about keeping up with demand, or you might get anxious about stocking…
Read MoreHoliday Money-Saving Tips
Over the holidays, we often host family and friends, so we might eat out more, order extra take-out, shop in bulk for family meals, travel out of town, and buy lots of presents. As a consumer, you might already be anxious about the holiday bulge from all those yummy Christmas treats. You might also be…
Read MoreIncrease Your Online Sales This Christmas
Business surveys suggest Christmas is the best time of the year for most retail businesses. It’s when they typically achieve their highest sales volumes. Some firms routinely make more sales in November and December than they do for the rest of the year combined. However, this only works if customers know about you. Online stores…
Read MoreHow to Accept Credit Cards Over the Phone
Most businesses process credit cards in one of three ways. Customers can swipe cards on a portable electronic keypad, swipe it on a card reader attached to a cash register, or input their card details on a secure website. To facilitate these payments, a business needs to open a merchant account with a payment processor.…
Read MoreEngage your Customers in CSR
CSR (Corporate Social Responsibility) is a good way for a business to give back. It offers essential services to the community, but it also helps the business reach more customers. While this may seem like a selfish way to think about helping others, it’s actually more of a positive by-product. By giving customers help and…
Read MoreAccounts Payable Definition
Accounts Payable (AP) are funds owed by your company to other businesses or service providers because of goods purchased or services rendered. Online businesses typically process invoices for third party services, but can also include bank loans. Online businesses use Accounts Payable transactions when they have obtained goods or services but have not yet paid…
Read MoreACH and Online Payment Processing
ACH or an Automated Clearing House is an electronic network for financial transactions in the United States. An ACH processor processes large volumes of credit and debit transactions in batches. Apart from direct deposits, payroll payments, insurance premiums and mortgage loans, ACH transactions also includes Point of Purchase (PoP) check conversion transactions. ACH transactions were…
Read MoreQA Processes
QA stands for Quality Assurance. When it comes to payment processing, there are three main areas of quality assurance. One is on the cash transaction itself, ensuring it goes off without a hitch. Two, the payment processor, to check that they are suitable for the tricky task of handling credit cards. The third quality assurance…
Read MoreThe Defnition of CRM
CRM stands for “Customer Relationship Management,” and it refers to using software to analyze customers’ interaction with a business in order to maximize customer retention and growth. In the past, businesses held all the power. There was a limited supply of goods on offer, so consumers would buy whatever you offered without complaint. Sometimes,…
Read MoreBank Identification Number (BIN) Definition
A Bank Identification Number (BIN) is the first four to six numbers that appears on the front of a credit card. The BIN number is a unique identification of the banking institution that issued the card. BIN numbers are also assigned to charge cards, gift cards, debit cards, pre-paid cards and benefit cards to identify…
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