Archive for January 2018
Smart Resolutions for Small Businesses
New Year’s resolutions are typically about losing weight or quitting smoking, but you can also have New Year’s resolutions for your small business. What do you want your business to look like in a year from now? This article will discuss some smart resolutions your small business can make for the new year. “I will…
Read MoreHow Your Business Can Prepare For ‘Buying Holidays’
We’re all familiar Black Friday, the first and perhaps the most infamous ‘buying holiday’. Nowadays though, you also have Cyber Monday and Small Business Saturday to take into account. If you own a small business, preparing for these buying holidays can be a great way to improve your sales during the holiday season. But how…
Read MoreThe 3 Points of Customer Engagement That Yield the Most Conversions
An online business is made up of many moving pieces. Owners will have to juggle stock management, marketing, traffic acquisition, site design, shipping solutions and much more. All of these elements come together and keep an ecommerce business running, but it is the conversion process that delivers the fuel to the engine, and more specifically,…
Read MoreWhat is Checkout Conversion Management?
Your website is converting fewer customers than you were expecting. In fact, you’re starting to wonder whether you’ve done something wrong, and are looking for solutions. This is where checkout conversion management comes in, a dedicated process that reviews the checkout process in order to identify problems and bottlenecks and fix them. Every time a…
Read MoreHow To Sell More With a Global Mobile Checkout Page
As mobile devices spread around the world, the market for online retailers grows more and more. This can put a burden on your checkout page, because you want to make sure that you convert as many visitors to your website as possible. How do you build a checkout page that can convert people from China,…
Read MoreHow PCI Compliance Helps with Fraud Prevention
PCI stands for Payment Card Industry. The PCI Standards are a prescribed set of regulations that govern online sellers. The PCI standards are intended to ensure safety and security standards in web-based transactions. While it’s not mandatory for vendors to have PCI certification, it helps to build customer trust and streamline security requirements. In 2017,…
Read MoreBusiness Tools Start-Ups Need
Running a business is an immersive undertaking, but technology makes it much easier. There are lots of accessible online tools that can help things flow smoothly, cutting down your workload and boosting your profit margins. Tasks that can be achieved using software include accounting, hiring, legal issues, analytics, customer care, project management, human resources, inventory,…
Read MoreHow to Attract New Customers to Your Small Business
Keeping customers happy is a big part of any business, but it’s only one aspect. In order to maximize your profits, you need to bring in new customers. They shouldn’t just be one-offs. You need to develop strategies that will turn them into repeat shoppers. Here are a few tips. Identify your ideal customer Having…
Read MoreWhat is a Payment Processor?
When you’re buying or selling online, the most logical payment option is a bank card. However, you can’t swipe your card online, so you need to use a payment processor. This is a third party financial service provider that processes cards on behalf of the buyer and the seller. Payment processors can also transact offline,…
Read MoreOptimize Your Checkout Page to Increase Sales Leads
In some ways, eCommerce is the easiest way to run a retail business. All your items are clearly displayed and customers can mix and match to see what works best for them. However, for many consumers, shopping online is a casual exercise. They enjoy looking around and placing things in their carts, but they don’t…
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