Understand Your Customers Better
The ways consumers behave according to whether they have credit card or cash is a fascinating study of human nature and consumer psychology. Understanding these trends is also useful for merchants. Equipped with the knowledge of how your customers are likely to behave around different payment options allows you to tailor how you offer those…
Read MoreIs Accepting Credit Cards Worth the Investment?
Today people are not interested in paying by cash or check anymore, and if you are still not accepting payments by credit card, you are likely losing out on sales whether you are aware of it or not. Virtually all successful business owners are concerned about managing costs, but investing in a credit card processing…
Read MoreWhat Is a Card-Not-Present (CNP) Transaction?
As a merchant, you can accept credit card payments in different ways for goods and services supplied. There are two terms that you will hear bandied about, Card-Not-Present (CNP) and Card-Present (CP). Let’s understand what a Card-Not-Present or Card-Present transaction is: Card Not Present means that the merchant does not see the physical credit card…
Read MoreElectronic Payment Systems for Online Businesses
There is massive opportunity and potential in starting an online business. Whether your whole business is just starting up or you already run a brick-and-mortar business and you want to make the shift to digital, it’s important to invest in the right electronic payment system. An electronic payment system will allow you to accept credit…
Read MoreHow to Accept Credit Cards Anywhere, Anytime
If this is your first time running a direct-to-customer business, you may be unclear about credit cards. When you’re the customer – at the grocery store or your favorite online shopping spot – it’s easy. You just swipe your card or click “Pay Now” on the website’s the check-out page. You might never have considered…
Read MoreThe History of Credit Cards
Since the first bartering systems of early civilization, payments have evolved quite a lot. As the technology that allows us to make payments grows, the industry is constantly developing and dynamically adapting and improving. The introduction of online payments over the internet marked a major milestone in the payments industry, for example. Here’s a quick…
Read MoreA Short Guide to Payment Gateways and ACH Payments
When you first start ecommerce research, It’s easy to get confused. Yes, the information is readily available, but sometimes, it’s puzzling, technical, and even contradictory. For example, you probably know you need a merchant account so that you can accept credit cards from your customers. But then you start to hear about networks, gateways, clearing…
Read MoreWhat You Need to Know about PCI Compliance
Research shows that up to 30% of small business owners are unaware of PCI compliance. Worse still, these people don’t realize that non-compliance can potentially carry penalties. What is PCI compliance? PCI (or, technically, PCI DSS) stands for the Payment Card Industry Data Security Standard. It refers to payment security standards that businesses use to…
Read MoreIs Your Payment Processing Secure?
Online shopping is catching on at an accelerating rate. Businesses were once worried customers wouldn’t buy things they couldn’t see, touch, or try on, but we now know that customers are willing to take that chance. Of course, businesses have helped move this trend along by offering sound refund policies, providing try-on photographic technology, and…
Read MoreYour Payment Processing Solution and Security
In the ‘real world’ it’s fairly easy – and painful – to discover that you’re dissatisfied with your security arrangements: your home gets robbed. It may mean you left a window open, a door unlocked, or the dog unfed (making that sedated chunk of beef the thief tossed over the fence look extremely tempting). In…
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