The biggest advantage in offering multiple payment options is that you give potential customers plenty of choices. Your customers can select the one that suits them best at that particular time and place, meaning that you don’t miss out on the sale. It makes sense to make it easy for them to buy from you, and providing multiple payment options does just that.

Whether you have a mail-order, online, professional service business, restaurant, brick-and-mortar store, or high-risk business, the right payment options make a big difference to the customer experience and this affects the likelihood of future sales. A happy customer who has an easy experience is likely to call (or click) again.

Give your customer what they want

Some important things to consider when you are choosing payment options include:

  • The 21st century customer rarely carries cash. Businesses could lose up to 80% of impulse sales if they have restrictions about the type of payments they can accept.  It makes sense to accept card payments, whether they are shopping in-store or through your e-commerce site.  It also makes sense to accept a range of cards such as Visa, MasterCard, Amex, and Discover. With a single account you can accept any of these cards and checks instantly online, in-person, by phone, mail, or fax.
  • Customers choose payment options that are safe. Security and confidentiality of customer data are of prime importance. has been processing online and credit card payments for more than 20 years and is one of the safest credit card processing companies in America.

Save money with good business decisions

As a business owner, you have to keep an eye on your costs. If you need to add credit card processing to your list of payment options, why pay set-up, training or tech fees when you can get this all for free? It could cost you up to $1,200.00 in application and start up fees, but it doesn’t have to.

Also, who wants to be tied into a long-term contract with hefty cancellation fees? Sign-up for a merchant account service with and get these card and check processing services free:  application, card machine/software, online shopping cart, 24 hour-tech support, and training. If you are still unsure about what payment options to offer, then can give you free guidance regarding the most useful services for your business.

But what about transaction costs? guarantees the best rates!

If you know your customer, you’ll sell more

While it is important to analyze the nature of your business – sales volumes, sales history, nature and location of your business – business owners should also consider payment trends to determine what payment options they should offer in-store and online. Customers want easy, safe and quick payment methods. Can you give them what they want?

Accepting payments across all platforms is easy, safe and cost effective with  Call at 1-888-924-2743 for further information or visit them at to apply for your own merchant account.

Leave a Comment