How to Attract New Customers to Your Small Business
Keeping customers happy is a big part of any business, but it’s only one aspect. In order to maximize your profits, you need to bring in new customers. They shouldn’t just be one-offs. You need to develop strategies that will turn them into repeat shoppers. Here are a few tips. Identify your ideal customer Having…
Read MoreWhat is a Payment Processor?
When you’re buying or selling online, the most logical payment option is a bank card. However, you can’t swipe your card online, so you need to use a payment processor. This is a third party financial service provider that processes cards on behalf of the buyer and the seller. Payment processors can also transact offline,…
Read MoreOptimize Your Checkout Page to Increase Sales Leads
In some ways, eCommerce is the easiest way to run a retail business. All your items are clearly displayed and customers can mix and match to see what works best for them. However, for many consumers, shopping online is a casual exercise. They enjoy looking around and placing things in their carts, but they don’t…
Read MoreThe Difference Between a Merchant Account and a Payment Gateway
Accepting online payments can be the next step in growing your business. However, setting everything up might be a little confusing, especially if you are just launching your first online store. If you’ve done some preliminary research on the matter, you may have run into terms such as merchant account and payment gateway. Since these…
Read MoreShould a Merchant Issue a Refund Before a Chargeback?
Vendors stand to gain a great deal by accepting credit cards, from gaining access to a larger customer base to increasing revenue and cash flow. However, there are downsides that have to be taken into account. One of these downsides is the chargeback. Chargebacks are part of a banking policy which allows customers to request…
Read MoreWhat is Credit Card Interchange and How Does it Work?
Interchange-plus pricing is an alternative to fixed-rate pricing available upon request to credit card merchants. It involves passing through to the merchant the actual costs charged by the credit card companies. In the long run, it generally offers the lowest pricing for high-volume merchants; however, because pricing varies based upon numerous factors, some individual transactions…
Read MoreHow Does an Independent Sales Organization (ISO) Work?
An ISO is an organization or individual that is not a Visa or MasterCard member bank, but which is associated with such a bank. This association involves various activities such as acquiring or issuing functions, soliciting cardholders, arranging for terminal leases or purchases, and customer service among others. Independent Sales Organizations are also known as…
Read MoreMerchant Accounts for Small Businesses
You Own a Small Business – Can a Merchant Account Provider Provide You With What You Need? Check and cash usage is dropping, while online and card payments are on the rise. To harness this, a small business must have access to a merchant account, which will allow you to receive payments in a variety…
Read MoreWhat is the Best Credit Card Processor for my Business?
There are many credit card processors to choose from, with many criteria to take into consideration before signing the contract. In this article, we’re going to take a look at various factors to consider when selecting your payment processor. The benefits of accepting credit cards Accepting credit cards will widen your customer base, whether you…
Read MoreKeeping Your Customers’ Personal Information Secure
Customers can have some apprehension when it comes to sharing personal information with a company, especially online. Accordingly, it’s very important that your website reassures customers that their personal information is secure with you. In fact, security is a top priority for many customers, and even if your product offering is stellar, and your security…
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