How To Take Your Business Online in the Age of COVID-19
Some businesses are reeling in wake of the COVID-19 pandemic, while others have managed to stay afloat, and even thrive. One thing those thriving businesses tend to have in common is their online offerings, either by taking their business online or expanding their range of online offerings. If your business hasn’t already, you may wish to consider doing the same.
Of course, this requires the ability to accept credit cards online. Here are some other tips for bringing your business online.
Let Customers Know
Whether using an existing mailing list, social media, or another method, the most important thing is that customers know that they can now purchase the products and services your business offers online. Highlight that the business now accepts credit cards online, especially if your business did not have the ability to accept credit cards online before.
Expand Online Offerings
If the full range of your company’s services and products is not currently available to purchase online, it can be incredibly beneficial to move your full catalog online. This may sometimes require some creative thinking, such as creating videos to demonstrate products, bundling products together, or shifting emphasis to items that are best suited for online purchase or delivery, for example.
Choose the Right Merchant Account Provider
Some businesses, even though their business is largely online, are still only accepting payment at the time of delivery or pickup. This limits the options for payment, and as a result, limits their customer base. Consider using a service that offers the ability to accept credit cards online now. Studies show that adding the ability to charge credit cards online can increase revenue by up to 500% or more.
If your business accepts credit cards already, but online business was a small part of your business in the past, using the same service to accept credit cards online now may or may not be the best fit. As accepting credit cards online becomes the major—or only—transaction that brings in your income, it will become more and more important to make sure you choose a merchant account provider that offers price assurance to ensure that you are getting the lowest price available anywhere.
Some people are being more careful about how they spend money during the pandemic, while others are throwing money at their problems, but, either way, a huge percentage of consumers has shifted more of their purchases online. Providing valuable products and services and marketing them well is only part of the battle. Offering easy and secure payment options will make people statistically far more likely to patronize your business. Charge.com can help with that. Visit their website online or call (888)924-2743