When a customer is buying something, credit cards feel like the easiest option. Looking at it objectively though, they want three main things from a payment system:
The faster you can pass you customers through the cashier, the more people you can serve during your open hours, and the better for your bottom line. In this sense, the speed of credit card processing means you’ll potentially earn more money without losing customers who don’t want to wait in line.
Word of mouth marketing
Seamless transactions enhance the pace of your selling, and they also improve the mood of your customers. As they watch you pass through the till in seconds, it makes an impression. They’ll see your check-out as smooth and stress-free, so they’ll assume your entire business is efficient and competent, which means that they’re more likely to return and to recommend you to other buyers.
These gushing compliments are all good for business, and getting them can be as simple as accepting credit cards. Plus, you’ll be much safer, since accepting cards reduces the amount of cash on your premises at any time. It also minimizes your bank runs, which sometimes feel like unavoidable security risks.
Broader customer access
Probably the best reason to accept credit cards is online sales. If you haven’t set up a website for your business yet, then keep in mind that some of America’s biggest retailers (and wholesalers) have migrated online. And as for customers, millennials and members of Generation Z do more shopping online than off. Some even shop exclusively online. This means that you’re cutting off their business completely by not accepting credit cards.
The most important reason to accept credit cards is because your customers want you to. Swiping (or chip-and-pinning) has become a way of American life, so for the convenience and pleasure of your customers, consider joining the crowd. Your customers will thank you for it–with their purchases.
For more information on why you would want to accept credit cards at your business, or to sign up for a merchant account, please call (888) 924-2743 or go to Charge.com.