Point-of-Sale or “POS” is the place where the actual purchase transaction takes place. In yester-year goods sold at road-shows were transacted mainly in cash and occasionally by check. If you are still transacting that way your road-show days are probably numbered, because, at the rate things are changing, you might be lucky to make enough sales to afford the fuel to get the road show. Today’s consumers are looking for cashless transacting.
The solution to cashless transactions is virtually knocking on your door, and you don’t even need to go out to find it: accepting credit and debit card payments on a mobile phone or tablet.
The first step in the right direction is to find a reputable and reliable merchant card account services provider. You will need to do your homework well so that you do not find yourself trapped by long contracts with cancellation penalties, set-up fees, limited technical support, or high service fees.
What makes a good merchant account services provider?
Firstly you need to ensure that your potential service provider has a solid reputation in the card processing industry and that they comply with Payment Card Industry (PCI) Security Standards Council regulations as well as financial services board regulations. You want a merchant account service provider that has your best interests and the success of your business at heart.
Also ensure that the merchant account service provider you choose offers cutting edge solutions and is up-to-date on all security aspects of credit card fraud prevention.
Magnetic-strip credit cards are rapidly being replaced with microchip-enabled credit cards. So ensure that the software or equipment they provide allows for both types of credit card processing.
Your reputation relies on secure credit card processing because if a customer of yours falls victim the credit card fraud it is you that they will begin to doubt, so make sure that your merchant account provider meets the highest security standards and uses military-grade encryption.
How do you accept credit card payments via mobile devices?
Once you have selected a reputable merchant account service provider they will explain the whole process to you. What equipment or software you get will depend on the mobile device that you have. If you have a Smart Phone you may need a software app only or a software app plus a card-reader. Or a mobile terminal might be a better solution for some merchants.
Either way, you will be set-up to accept card payments at the road-shows, and you will immediately know if the transaction has been approved or declined. You will be provided with full training on how to process card transacts, and any merchant account service provider worth their salt will offer 24 hour, 7 days a week, 365 days a year telephone support in-case you experience any difficulties.
If you want to attract buyers at road-shows you have to give them what they want: cashless transactions. Accepting credit card payments via your mobile device will have you selling goods at road-shows for years to come, and longer.
For more information about accepting credit cards at road shows or to sign up for a merchant account, please call (888)924-2743 or go to Charge.com.