Losing sales because you don’t accept credit cards? Sign up for a merchant account! Small businesses are losing out on enormous amounts of money by not accepting credit cards. Both offline and online, credit card transactions are the lifeblood of a healthy bottom line. Customers find credit cards convenient, preferable to cash, and they enjoy building points within the credit card reward system. If you are running a small business, you do not want to miss out on sales because you do not have a merchant account.
What can a merchant account do for you?
To start, a merchant account will help you improve your revenue. Almost every adult uses some form of credit or debit card, and in order to accept card payments, you’ll need to use a merchant account. Not only can this small action effectively grow your market, it will also influence the buying patterns of your customers. Credit cards have been shown to increase impulse buying, which automatically means more sales.
You will also be able to increase your productivity. Handling, counting, and securely storing cash can be a tedious and time-consuming activity. With credit cards, all the money is transferred electronically into your merchant account. There’s no counting or bookkeeping–just swipe the card through the terminal and moving on with your day. Cards are especially useful for mobile companies, or other quick-service businesses. Checkout lines move much more efficiently this way.
Several payment options are always a big draw for customers. If you are able to accept checks, cards, gift cards and cash, you give your customers complete control over their shopping. This means that they are more likely to return and spend more in your store.
A merchant account is also essential for your online business. If you have a brick-and-mortar store, or if you would like to access a wider market using the Internet, accepting credit cards is the norm. The great news here is that merchant account providers offer extra accommodations for online businesses. Some merchant accounts will come with a payment processing gateway that offers extra features such as online invoicing, payment reminders, shopping cart plugins and others.
Will you be approved for a merchant account?
No matter how small your business is, there is almost always a company out there which will approve your request for a merchant account. Some companies will even approve high-risk businesses. There are plenty of options to choose from, each with its own features, limitations, fees, and extra options. You will have to take into account the type of transactions you wish to accept (online, offline), your sales volume, and other factors before deciding. This might sound like a headache, but the company’s consultants are typically there to help.
For more information on how you can accept credit cards by signing up for a merchant account or to sign up for a merchant account, please call (888) 924-2743 or go to Charge.com.