As mobile devices spread around the world, the market for online retailers grows more and more. This can put a burden on your checkout page, because you want to make sure that you convert as many visitors to your website as possible. How do you build a checkout page that can convert people from China, Germany and Argentina though? This article will discuss some tips on how to build an effective global mobile checkout page.
Intelligent payment routing is a must
Without intelligent payment routing, your payment gateway is most likely connected to only one acquiring bank, which is fine if you operate at the national level. But once you make the leap into the international market, intelligent payment routing becomes a must, because it is designed to ensure that your transaction will go to the bank that is most likely to approve it. Not only that, banks that have a “failover transaction” policy are given a priority, ensuring that if the transaction is denied, you are routed to a different bank.
If a bank denies a transaction, the sale is lost. Intelligent payment routing minimizes the chance of this occurring by redirecting the transaction based on a shopper’s location and of the amount of the transaction. With intelligent payment routing, it is not uncommon for vendors to see a 10-20% increase in conversions.
Employ mobile checkout design
Ecommerce is expected to grow exponentially, reaching $5 trillion in 2020, with mobile fueling over 50% of this growth. On top of that, 23% of consumers are expected to purchase products on mobile devices by 2019. In order to take full advantage of this, it’s important to have a mobile design for your checkout page. This means less forms to fill out and less distractions. On mobile, customers want to see just one thing: a big Buy Now button. A mobile checkout page must also integrate the newest payment types such as digital wallets like Android Pay, Apple Pay and Visa Checkout.
Keep fraud in mind
Payment information has a long way to go after the client has confirmed a purchase. Starting from your client’s device, all the way to your merchant account, information is exposed to fraud attempts. The mobile element adds another layer of complexity to an already complex security issue. Each platform, on each device, has to be taken into account separately, if you are to combat fraud effectively.
This means that you might have a powerful security system for your ecommerce webpage, but not a weak security system for your mobile channel. You also have to take speed into account here, and not allow the various security measures to interfere with the customer experience. Detecting fraud and cyber-attacks early can be balanced with an enjoyable customer experience, thanks to the variety of tools available on the market today.
For more information on mobile checkout pages or to sign up for a merchant account, please call (888) 924-2743 or go to Charge.com.