Starting a business is a brave move, but it’s growing your business that is the real task. Once the glitz and glamour of the launch have faded and the novelty is gone, you need to turn curious browsers into repeat customers. Sustaining and growing your business volume is a challenge. You need all the help you can get. Let your small business prosper with the right merchant account provider.
Your merchant account provider allows your customers to pay you, and can help you to facilitate the type of sales, promotions, and special offers that will keep customers coming back. First, think about the scale of your business. In today’s market, every business needs an online presence. You can use social media to promote products and services, and you need a virtual store.
Venturing into the virtual
Some small business owners are skeptical about websites and all they entail. They would rather just run their physical store. However, setting up a website doesn’t have to cost a lot. There are lots of free or inexpensive platforms where you can build your online home in seconds. Websites can drive traffic to your physical shop, and open up sales in other states and countries.
The trick is to find the right merchant account provider. Partner with a provider that can offer you both online and offline point-of-sale (POS) options within the same package. This way, you can manage payments in your physical and virtual stores without additional expenditure. Your online and offline finances will be merged in a cost-effective manner, boosting your profits.
Enable instant payment
Sales and promotional offers are a great way to gain new customers and introduce sales prospects to your brand. In your online shop, you can have periodic flash sales. These are very brief sales with a lot of hype. Your merchant provider should facilitate instant verification so that last-minute sales and impulse purchases can go through effortlessly.
Manage your cash flow effectively
A good merchant account provider will deliver your customers’ cash into your account within about 72 hours. It will also charge you minimal fees for its processing services. This means you have a clearer image of your financial position at any one time. You have faster access to your business proceeds, which helps you with strategy and planning.
By reducing your overhead and facilitating quick sales, your merchant provider can deeply affect the level of profit that your business can achieve. Ensure that your card transactions are encrypted for additional security, regulatory compliance, and customer trust.
For more information on helping your small business prosper, or to sign up for a merchant account, please call (888) 924-2743 or go to Charge.com.