Every few years, a new fitness craze comes along, and while its enthusiasts gush about it, the rest of the world may feel a little puzzled. CrossFit, SoulCycle, recreational boxing, fitness drumming, goat yoga (and now beer yoga) are examples. Criteria for a successful fitness craze can include calories burned, availability of equipment, and celebrity endorsements. It also helps for it to be fun and easy to learn. Trend-exercisers are unlikely to spend years trying to figure out a new activity.
Paddleboarding ticks off all these boxes, and it’s gaining popularity. You can paddleboard on your tummy, your knees, or your feet. In the first two forms, you use your arms to push yourself through the water, while stand-up paddleboarding (SUP) requires a paddle. To the untrained eye, paddleboards and surf boards can look similar. But enthusiasts know that paddleboards are actually longer and thicker. With paddleboarding, you’re travelling from one side of the water to the other.
Paddling vs surfing
It’s more about distance than height, paddleboarders tend to traverse calmer waters and there is typically less adrenaline involved. The action of standing and balancing on moving water works the muscles in your neck, obliques, legs, glutes, back, shoulders, core, and even your toes. But it’s a low-impact activity, so it is accessible to people of almost any height, weight, or body type. It requires concentration and mindfulness, but not as much athleticism to get started as some other physical activities.
Recreational paddleboarding burns about 400 calories an hour, while intensive sessions can burn up to 1,200 calories. A paddleboard is a ‘vehicle’ in the sense that you ride it. So just like a bike or car, an owner may form an attachment to their board. Paddleboard designers work with both style and safety in mind. It’s an outdoor, water-based sport, so, as a paddleboard business owner, you may find yourself hawking boards at the beach, or exhibiting your models at a seaside festival.
The business side of things
Naturally, your customers may be in swimwear and beach gear, which usually means that they’re not carrying around big bags or heavy wallets. Credit card processing helps here, because even if they don’t have a bag or wallet, they can slip their cards into a pockets or shoe. Just be sure your merchant account is reliable, especially for impulse sales. After all, you probably got into paddleboard design due to your own interest in the sport. So you could be driving home from the beach when someone sees your personal paddleboard, likes it, and wants to buy it on the spot, or order a customized one.
Consider opening a merchant account that offers mobile payment apps, because it’s a quick, convenient way to accept instant credit card payments from your buyers. Your cash will typically hit your bank account 24 to 72 hours later.
For more information on credit card processing for Santa Barbara paddleboard designers, or to sign up for a merchant account, please call (888) 924-2743 or go to Charge.com.