PCI compliance plays a major role in attracting and retaining customers, so if your business is PCI compliant make sure that you don’t waste the opportunity to let your customers know.
So what does PCI compliance tell your existing and prospective customers? PCI compliance assures your customers that you have committed to maintaining a prescribed standard for protecting credit card data. That means that your business is less likely to experience a payment data breach. It also tells people that you take data security very seriously.
What customers see
Customers see a business that can be trusted, and they see a business that cares. If you have a business-to-business (B2B) website, meaning that your customers are other businesses, then the fact that you are PCI compliant may help them with their compliance, too. If you sell to the public, they have peace of mind when they buy from you. It’s a win-win situation all the way.
In a fast-paced world, people want to know that they are dealing with a business that they can trust so they don’t get caught up in credit card fraud or data breaches. That means that if you promote your business as PCI compliant, your business may automatically become a preferred supplier for many people.
How to tell the world
Tell your existing and prospective customers that you are PCI compliant everywhere that you promote your business. If you have a website, make sure to include details of your PCI compliance on the ‘About’ page. If you also actually sell online, include the same details again on your checkout page to overcome any doubts your customers may have before before entering their credit card information and finalizing the sale.
Make sure you cover your PCI compliance status and list the benefits for customers. Keep this information updated and indicate details of your annual renewals. Word your content along the lines of “we are committed to protecting consumer credit card data in compliance with the Payment Card Industry Data Security Standard (PCI DSS). Our alignment with this standard is reflected in the people, technologies and processes we employ. We conduct regular vulnerability scans and penetration test in accordance with the PCI DSS requirements for our business model. Also, our PC compliance is attested to annually by a PCI Qualified Assessor (QSA). Our most recent Attestation of Compliance (AOC) was issued by [QSA company name] in [Month, Year].”
If you advertise your business in print media, consider adding a small indicator of your PCI compliance in a footnote in advertisements, and if you present business proposals, you can dedicate a slide or even a section of your proposal to your business’s PCI compliance. Also, you can advertise that you are PCI compliant at the cash register if you have one, and you can find a spot on invoices as well to tell your customers. Don’t be afraid to be creative!
Your business can only benefit from PCI compliance. Promoting your business as PCI compliant to existing and prospective customers tells them that data security is a key part of your core strategy. In other words, you don’t only care about making sales; you also care about the security of your customer’s credit card details and other sensitive data. For more information on how you can promote your business as PCI compliant, or to sign up for a merchant account, please call (888) 924-2743 or go to Charge.com.