Do you take credit cards for payment in your cake shop? If you don’t, you are missing out on the potential business of 80% of consumers. You want to make it as easy as possible for people to spend money on what you bake. It doesn’t matter that you only process a small number of transactions a month at first, because you can expect for that to change as your business grows. You don’t have to be a big business to have a merchant account. Neither do you have to use your startup money for equipment or software to start your merchant account. If you select the right merchant account provider, they will set you up with everything you need to get started, in addition to training and 24-hour technical support. If you choose the right provider, you could be accepting credit card payments within one business day of signing up.
Why is this important?
Credit card processing for your cake shop is important because, otherwise, you will turn away customers who want to pay you. You have access to cash payments immediately. But if you accept checks, it can take a week before your bank clears and gives you access to the funds–assuming the check clears at all. Every business requires the cash flow to pay for rent, utilities, supplies, and any employees. If you have to wait for a customer to mail a check for payment and wait for it to clear, and then perhaps even hunt down the customer to make good on a dishonored check, you could miss the timely payment of your own obligations. Credit card payments are secure. You know within seconds if the card is good for payment. And the money will be deposited into your bank account electronically.
A few benefits for accepting credit cards
Another reason for accepting credit cards at your cake shop is time saving accounting and data base building. You can print out an up to date sales statement at any time. Your customer information is secure and easily available for use in promoting new products and sales. You can easily set up a merchant account to accommodate customers who want to place orders and pay online. Statistics show that customers who pay with credit cards actually spend more per visit. You have nothing to lose by submitting an application for a merchant account to accept credit cards as payment at your cake shop. There is however, so much to gain, including future success.
For more information about credit card processing for your small cake shop, or to sign up for a merchant account, please call (888) 924-2743 or go to Charge.com.