These days, it’s easy for anyone to start a business, though the definition itself varies. Some people consider themselves a CEO if they have a website with a shop on it–and they are! Then there’s the other side of the equation … how do you decide you’re no longer a startup and have grown into a small / medium business?
Some companies label themselves as startups even though they’ve been operating for years. They’re still running on investor funds and haven’t broken even, so technically, they’re still starting out. In the tech field, every company is a startup until the buy-out (or the IPO). Either way, the primary problem startups face is establishing a regular customer base. And credit card processing is a good way to facilitate this.
Quicker payments for faster sales
If you sign up with the right merchant processor, your customers will be verified instantly, so their purchase will go through in time to cash in. Credit card acceptance is handy for last-minute purchases too, from forgotten birthdays and anniversaries to apology-bribery. Check your web-store’s bandwidth on high-traffic days like Valentine’s, Christmas, Hanukkah, or market day, depending on the product / service you’re known for.
Establish loyalty programs
Since you already know credit card payments will benefit your business, encourage customers to use them by issuing loyalty cards. It invites customers to shop exclusively at your business, both online and off. You can also offer free or discounted delivery, but only if they’ll use a credit card to pay. This switch to cards eases your cash-flow problems and accounting challenges.
Find a merchant processor that offers free electronic keypads or smartphone credit card processing apps as part of their package. Most of the top payment processors have apps now. It’s easy!
For more information on how smartphone credit card processing can increase your small start-up business’ sales, or to sign up for a merchant account, please call (888) 924-2743 or go to Charge.com.