Online Businesses

Best Merchant Account for an Online Art Supply Business

Suppose you own an online art supply business.  What is the right credit card processing system for your needs? Art is a broad term that covers everything from weekend hobbies to classroom sessions. Your range of merchandise may include brushes, paint, canvas, notebooks, easels, and much more. Since your business is based online, you probably…

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How to Increase Sales With a Virtual Terminal

A virtual terminal is a great solution for businesses that have a merchant account, and would like to accept credit card payments by email, fax, mail order, or over the phone. It is good both on its own, and as part of a multitude of payment channels, for both Business to Consumer (B2C) and Business…

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Black Friday and Cyber Monday

Brick-and-mortar stores love Black Friday, because it’s the biggest shopping day of the year in the US. However, immediately following the weekend after Black Friday, customers go online in droves to purchase some more. This is a phenomenon that happens regularly, and which has consequently become known as Cyber Monday. Cyber Monday is a great…

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How Your Business Can Prepare For ‘Buying Holidays’

We’re all familiar Black Friday, the first and perhaps the most infamous ‘buying holiday’. Nowadays though, you also have Cyber Monday and Small Business Saturday to take into account. If you own a small business, preparing for these buying holidays can be a great way to improve your sales during the holiday season. But how…

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How To Sell More With a Global Mobile Checkout Page

As mobile devices spread around the world, the market for online retailers grows more and more. This can put a burden on your checkout page, because you want to make sure that you convert as many visitors to your website as possible. How do you build a checkout page that can convert people from China,…

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Business Tools Start-Ups Need

Running a business is an immersive undertaking, but technology makes it much easier. There are lots of accessible online tools that can help things flow smoothly, cutting down your workload and boosting your profit margins. Tasks that can be achieved using software include accounting, hiring, legal issues, analytics, customer care, project management, human resources, inventory,…

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How to Attract New Customers to Your Small Business

Keeping customers happy is a big part of any business, but it’s only one aspect. In order to maximize your profits, you need to bring in new customers. They shouldn’t just be one-offs. You need to develop strategies that will turn them into repeat shoppers. Here are a few tips. Identify your ideal customer Having…

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Optimize Your Checkout Page to Increase Sales Leads

In some ways, eCommerce is the easiest way to run a retail business. All your items are clearly displayed and customers can mix and match to see what works best for them. However, for many consumers, shopping online is a casual exercise. They enjoy looking around and placing things in their carts, but they don’t…

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How to Convert “Window” Shoppers into Buyers

Window shopping isn’t just for malls. These days, we go ‘window shopping’ at online stores, especially if they have software that lets us ‘try on’ our purchases or take a 3D tour. Sometimes, it’s a key step in making a budget. Other times, it’s a distraction in the middle of a work day. How can…

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