Accepting Credit Cards

As a customer, if you’ve been told at the checkout point that you can pay only by cash or check, you know the feeling. Apart from the annoyance of having wasted time and effort on shopping for stuff you couldn’t pay for, this particular store or service runs the risk of being crossed off your…

In the movies, people typically only pay cash when they’re on the run and they don’t want to leave a trail. In real life, customers are increasingly moving towards credit cards. These days, even teens and tweens have their own cards, so they get into the swiping lifestyle early. Some parents use it a technique…

When a customer is buying something, credit cards feel like the easiest option. Looking at it objectively though, they want three main things from a payment system: Security Speed Seamlessness The faster you can pass you customers through the cashier, the more people you can serve during your open hours, and the better for your…

Whether you run a brick and mortar business or an online store, there is no getting away from accepting credit card payments. In a 2017 Federal Reserve Payments Study, credit cards showed the most accelerated growth rate among the various payment options that were studied. If you haven’t incorporated this method yet, then you run…

Many people assume starting a business is the toughest part. Often, it turns out that growing past a plateau can feel even harder. You have to acquire a new set of customers or upsell to the ones you already have. Perhaps the easiest way to do that is to start accepting credit cards. This may…

Today, credit and debit cards have become the most preferred and popular modes of paying for goods or services. What’s the Advantage of Card Payments for Consumers? Customers love their plastic. If your online or brick-n-mortar store offers a cash/check-only payment facility, a customer will rarely take the trouble of looking for a cash machine.…

It might seems counter-intuitive that changing your payment system will grow your business. After all, if customers intend to buy, they will, whether you charge them cash or check, right? On the surface, this might feel true. But in reality, academic studies show that, statistically speaking, we are more likely to make a purchase when…

The basics of business are to provide a product or service and receive profitable payments. And to ensure said profit, you have price your offerings higher than your expenses, while keeping them at a figure customers are willing to pay. Beyond that, you need to tell potential customers about your products / services, and encourage…

Motivational speakers say a lot of things that sound profound, but are just cleverly phrased bits of common sense. For example, ‘dress for the job you want, not the job you have’. It’s catchy, and memorable, but everyone knows different scenarios require different clothing choices. You’re unlikely to wear shorts and flip-flops to the office,…

What’s a customer looking for when they visit your store or approach you for business? They want goods or services, of course. But there ,ay be hundreds of other businesses with the same offerings. Why should they come to you specifically? It could be because they like you and your prices. Or because you offer…