The COVID-19 lockdown is changing how businesses interact with their customers. They may no longer have access to their point of sale systems and their business infrastructure may not have room for accepting credit cards online or delivering their products and services to customers.
If you own a business with an online component, you need to adapt your transactions to new buying behavior and new shopping standards that are developing in the coronavirus lockdown. It is crucial to find an internet merchant account from a reputable provider that can handle your customers and you’ll require the services and digital infrastructure to start accepting credit cards online.
You can’t keep up with changing ecommerce standards without an internet merchant account or at least some adjustment to the new economy. Read on for some tips on how to do this.
Adapt your products
Panic buying refers to a state of mind that can afflict people during a perceived disaster. It means that they may start buying goods and services, not because they want them, but because they are afraid without them. This is part of the reason that food and hygiene product sales have gone up not just online but in general – people are stockpiling because they’re afraid.
This means that you should make adjustments. Once you’ve set up your internet merchant account and begun accepting credit cards online, you may need to add products to your lineup. Soaps and hygiene products are in demand right now. You may consider offering a large inventory, spicing things up with deals, and encouraging people to use your platform over others to get what they feel they need.
You can even change the search parameters on your site to reflect changes, such as by adding “at home” and “quarantine” to lists of search keywords.
Adapt your business
Your products aren’t the only things that need sprucing up. Now that you’re accepting credit cards online through your internet merchant account, the next step is a system (if you don’t have one already) for people to get their goods without visiting your store.
If you don’t have an online shipping service, it’s important to make a roadside pickup, carryout, or delivery system that can get your products to your customers after they’ve paid on the internet merchant account.
By setting up an internet merchant account, you give your customers a way to continue using your business to get what they need during the coronavirus epidemic. By adapting search parameters and even inventory to better match what people are looking for during these panic-filled times, you can stay relevant in an increasingly competitive ecommerce economy.
Make sure that if you haven’t already, you begin accepting credit cards online as a way to entice customers to continue using your business to fulfill their lockdown needs. Find a reputable internet merchant account provider that can handle a large volume of clients and keep your transactions, fast, clear, convenient, and secure.
Visit Charge.com or call (888) 924-2743 to see your options.