6 Ways to Promote Your Business for the Holiday Season
Christmas is a great opportunity to promote your business. The only problem is that almost every other company also recognizes this, and as such, it’s harder to stand out. Fret not though, because in this article, we’re going to take a look at 6 way to promote your business during the holiday season.
- Customize your logo and website design
During the holiday season, a good way to express the Christmas cheer is by updating your logo and website design. You can do this very simply by adding snow, Christmas decorations and perhaps a tree in the design. It does not have to be very detailed, but a good design can go a long way.
- Offer free samples
Christmas is a time of discounts, so if you want to stand out, you have to go a step further with free samples. This will have a twofold effect: it will help you boost sales, and it will build up your customer base, bringing in people who would have never tried your product otherwise.
- Customize your phone message
When people call your office, they should be greeted with a holiday cheer during the season. This is just a nice touch that creates a connection with your customers. It is also a great way to show appreciation and ensure that customers return for business.
- Have special Christmas offers
Special offers are common during the holiday season, but there are a few things that will make you stand out. One cool marketing trick is to have a different special offer each day. You could even give it a 12 Days of Christmas theme. This will keep clients coming back throughout the holiday to see each day’s offer.
- Throw a party for Christmas
If you have the office space for it, throwing a Christmas party can be a great way to say thank you to your most valued customers. This will help you build your relationships and solidify your client base for the upcoming year.
- Send out Christmas cards
When invoicing, you can add a special Christmas message or holiday card. This will let your customers know that you appreciate their business, and it will show that you’re willing to go the extra mile to keep the holiday spirit alive.
These are just a few ideas that will help you have a great promotional holiday season. The basic concepts behind promoting during Christmas are being personal, creative and sincere. Customers will appreciate the small touches in the branding and messaging, and they will be drawn in by the special offers and free samples. Some companies see a slump in business during Christmas, but with the right promotion, this can be a time to draw in more customers.
For more information on how to promote your business during the holiday season or to sign up for a merchant account, please call (888) 924-2743 or go to Charge.com.